Gary Widom

Gary Widom is Brandstory Communication’s Senior Content Creator. Widom is an Emmy award-winning professional broadcaster and storyteller with nearly 20 years of experience as a news reporter, producer, editor, and videographer.

Gary applies his unique skills and vast experience as a brand journalist, publicist, and the leader of content creation for Brandstory clients. Video is an immensely powerful marketing tool in our world of online, mobile-technology where a consumer can learn about a company by a click of a button in the palm of their hand.  As the Senior Content Creator, Gary helps clients connect with a target audience by developing and executing branding campaigns powered by video storytelling.  These videos are used for social media, email marketing, website development, fundraising/private events, and more.

Gary focuses on productions that creatively tell the informative, interesting, and engaging stories that can have the most positive impact. He is a skilled writer and manages Brandstory’s effort to illuminate and reinforce a story’s words with amazing pictures and editing.

Gary’s television news experience includes working as an anchor and feature reporter at WPEC-TV (CBS) in West Palm Beach, FL. Before that he was a reporter at WTVJ-TV (NBC) in Miami, WINK-TV (CBS) in Naples/Ft Myers, FL, WZVN-TV (ABC) in Naples./Ft. Myers, FL, and began his news career working as an MMJ (reporter/ videographer) at WCJB-TV (ABC) in Gainesville, FL.

With his considerable experience as a journalist, Gary also supports Brandstory’s news media relations services including story development, media training, and crisis communications.

In his more than 20 years as a professional storyteller (journalist, PR professional) Widom has received three awards from the Associated Press, three Telly Awards, two Emmy nominations,  and an Emmy Award.

Before transitioning into on-camera work, Gary held just about every creative position in radio. When he wasn’t live on air, Gary wrote, produced & edited comedy bits that were used on morning radio shows across the nation. He was also an on-air talent in major and medium Florida markets. Gary made stops in Miami at WPOW-FM and WHYI-FM. He also worked at WEAT-FM, WFTL-AM, and WLDI-FM in West Palm Beach.

Besides handling scripted content naturally, he is extremely comfortable talking off the cuff, relying heavily on his years of experience behind the mic at major market radio stations. This skill is key when integrating our content development and social media strategies which include live engagement with our clients’ respective audiences.