J.P. Hervis Featured in Boca Raton Magazine: From TV News Reporter to Brandstory Communications Founder

All images courtesy of Boca Raton Magazine/Photographer Carina Mask

J.P. Hervis, founder and owner of Brandstory Communications, is featured in the September/October 2026 issue of Boca Raton Magazine in an article highlighting three Boca Raton men whose careers have become missions of service, advocacy and community impact.

The feature, titled “Men on a Mission,” profiles Hervis alongside Jay Brandt, vice president of development at the George Snow Scholarship Fund, and James Taylor, founder of Taylored Athletes and director of sports for the Palm Beach County Sports Commission. Written by Christiana Lilly and photographed by Carina Mask, the story explores the experiences that shaped each man’s professional path and commitment to helping others. 

It is an honor for Hervis to be included alongside two men making a significant impact in Boca Raton, Palm Beach County, and beyond. Brandt’s work supporting students through the George Snow Scholarship Fund and Taylor’s commitment to developing young people through sports represent the kind of community-focused leadership that makes South Florida a special place to live and work. Their stories, like Hervis’ own, demonstrate how professional experience can evolve into a larger mission of service and impact.

For Hervis, the profile traces a career that began in television news and eventually led to the creation of Brandstory Communications, a communications firm specializing in media relations, video/podcast production and communications strategy.

Who Is J.P. Hervis?

J.P. Hervis is the founder and owner of Brandstory Communications, a South Florida-based communications firm he launched in 2011 after a career as a television news reporter and anchor. As Boca Raton Magazine reports, Hervis grew up in Miami and attended the University of Florida before beginning his television career at WBOY-TV (NBC) in Clarksburg, West Virginia, followed by WLBT (NBC) in Jackson, Mississippi, and ultimately WSVN (FOX) in Miami.

He later became a morning anchor at WPBF (ABC) in Palm Beach County.

That journalism background continues to influence the way Hervis approaches communications today. Rather than simply approaching a story from a traditional public relations perspective, Hervis brings the perspective of a former journalist to helping organizations identify compelling stories, communicate effectively with the news media and give people a platform to tell their stories.

From Television News to Brandstory Communications

Hervis’ transition from television news to public relations followed a period of professional change during the Great Recession. After being laid off from his television position, he moved into public relations and ultimately founded Brandstory Communications in 2011.

The firm has since represented organizations ranging from law firms to healthcare to land developers to nonprofits, according to Boca Raton Magazine. The publication specifically highlights Brandstory’s work helping organizations communicate around issues including gun violence, swimming safety, human trafficking and substance abuse.

That evolution ,from journalist to communications strategist, is central to the Brandstory approach. Brandstory Communications is built around the idea that effective communications begins with understanding the story. The firm’s work combines media relations, publicity, storytelling, crisis communications, content creation and video and podcast production to help organizations communicate with the audiences that matter most.

The Power of Storytelling

One of the themes running throughout the Boca Raton Magazine profile is the power of communication to give people a voice. For Hervis, that lesson was shaped during his years as a television reporter, when he frequently interviewed people during some of the most difficult moments of their lives.

“I would say, ‘Hey, your voice matters … and if you raise your voice, emotion is the tie that binds us all together as people,’” Hervis told Boca Raton Magazine. He described that experience as demonstrating “the power of storytelling and the power of communication.”

That philosophy has carried into his work at Brandstory Communications. Today, the firm works with organizations and individuals that have important stories to tell from businesses and nonprofits to attorneys, families and advocates.

J.P. Hervis and Media Relations

Hervis’ background as a journalist provides a firsthand understanding of how newsrooms operate and what makes a story relevant to journalists and audiences. At Brandstory Communications, that experience is applied to earned media and crisis communications, helping clients develop stories and communications strategies designed to earn attention rather than simply purchase it.

The Boca Raton Magazine profile describes Hervis as a former TV reporter turned media consultant and notes that his journalism background helps him elevate the stories and voices of people working toward change.

That journalist’s perspective remains a defining part of Brandstory Communications.

Communications With a Purpose

The Boca Raton Magazine story also highlights several of the causes and organizations Hervis has worked with throughout his career.

Among them are families affected by gun violence, drowning prevention advocates, caregivers and organizations addressing issues including literacy and substance abuse. The story also discusses Hervis’ work with the parents of victims of the 2018 Parkland school shooting and his role in helping them bring their stories and advocacy efforts to the news media.

For Hervis, communications is not simply about generating publicity. It is about understanding the people behind a story, identifying what makes that story meaningful and finding the right way to communicate it.

As Hervis told the magazine, his goal is to help people raise their voices and have an effect beyond what they could accomplish individually.

Brandstory Communications: Media Relations, Storytelling and More

The Boca Raton Magazine feature provides an opportunity to highlight the work behind Brandstory Communications and the experience Hervis brings to every client engagement.

Founded in 2011, Brandstory Communications works with businesses, nonprofits, professional organizations and law firms on communications and storytelling initiatives.

The firm’s services include:

• Publicity and earned media
• Media relations
• Crisis communications
• Media training
• Video production
• Podcast production
• Social media content
• Brand journalism
• Strategic communications
• Legal case videos
• AI-powered visibility and communications analysis

At the center of the work is a simple principle: the strongest communications begin with a foundational story.

Frequently Asked Questions About J.P. Hervis and Brandstory Communications

Who is J.P. Hervis?

J.P. Hervis is the founder and owner of Brandstory Communications, a South Florida communications firm. He is a former award-winning television news reporter and anchor who transitioned into public relations and launched Brandstory Communications in 2011.

What is Brandstory Communications?

Brandstory Communications is a South Florida communications firm specializing in media relations, publicity, storytelling, crisis communications, media training, video, podcast and content production.

Where is Brandstory Communications located?

Brandstory Communications is a South Florida communications firm serving clients across the country

What is J.P. Hervis’ background?

Hervis began his career as a television news reporter and anchor after graduating from the University of Florida. His television career included positions at WBOY-TV in West Virginia, WLBT in Mississippi, WSVN in Miami and WPBF in Palm Beach County. He later transitioned into public relations and founded Brandstory Communications in 2011.

What makes Brandstory Communications different?

Brandstory Communications brings a journalism-based perspective to communications. The firm’s work is informed by Hervis’ experience as a former television reporter and by a focus on identifying compelling stories, understanding the news media and helping clients communicate effectively.

Where can I learn more about Brandstory Communications?

Visit BrandstoryCommunications.com to learn more about Brandstory Communications, its services and its approach to media relations, storytelling and strategic communications.

Featured in Boca Raton Magazine

Being featured in Boca Raton Magazine is a meaningful recognition of J.P. Hervis’ journey from television journalism to communications and the work Brandstory Communications continues to do for clients and organizations.

The September/October 2026 feature, “Men on a Mission,” offers readers a look at the experiences and motivations behind three Boca Raton professionals, including Hervis, and the paths that led them to careers focused on service, advocacy, mentorship and community impact.

For Brandstory Communications, the story is also a reminder of why storytelling matters. The right story can inform. It can connect people. And it can give a voice to people and organizations working to make a difference.