Brandstory Communications Launches AI Marketing Analysis Services, Welcomes Josh Hirsch to Lead New Practice

Miami, Fla. — August 2026 — Brandstory Communications, a strategic communications agency specializing in media relations/earned media, video & podcast production, media trainings and crisis communications is expanding its services with the launch of AI Marketing Analysis Services, led by renowned digital strategy and AI consultant Josh Hirsch.

The new service helps organizations understand how they appear across AI-powered search and discovery platforms, including ChatGPT, Google AI Overviews, Perplexity, and other emerging generative search tools. That information results in a report detailing what Brandstory clients can do to increase and improve AEO (Answer Engine Optimization).

“As consumers increasingly use artificial intelligence to research companies, compare services, find experts, and make purchasing decisions, Brandstory is helping clients understand what does AI say about your brand … why.. .and what to do about it” says Brandstory Communications’ owner and operator JP Hervis.

AI Is Changing How People Discover Brands

Traditional search engine optimization (SEO) has long focused on helping businesses rank in search results. The rise of AI-powered search is creating a new layer of digital visibility.

When someone asks an AI assistant to recommend a business, identify an industry expert, explain a service, or compare competitors, the answer may be influenced by a much broader collection of information—including websites, news coverage, earned media, expert commentary, social media, third-party references, and other publicly available sources.

That means organizations need to think beyond where they rank. They need to understand how AI understands them.

Brandstory’s AI Marketing Analysis services are designed to help organizations evaluate their visibility, messaging, credibility, and authority across this evolving search environment.

Introducing Brandstory’s AI Marketing Analysis Services

The new service provides organizations with actionable insight into how their brands appear in AI-powered discovery and what can be done to strengthen their digital authority.

Brandstory offers three levels of AI analysis:

• AI Visibility Snapshot

The AI Visibility Snapshot provides a focused assessment of an organization’s current presence in AI-powered search.

Brandstory tests key branded, industry, service, and competitor questions to determine how AI platforms describe an organization, whether the information is accurate and complete, and where immediate visibility or credibility gaps may exist.

• AI Marketing Analysis

The AI Marketing Analysis takes a deeper look at an organization’s digital authority, content, media footprint, messaging, and competitive positioning.

The analysis examines the relationship between what an organization wants to be known for and what its digital presence actually communicates to search engines and AI platforms.

Clients receive recommendations addressing website content, messaging, earned media, thought leadership, content gaps, credibility signals, and opportunities to strengthen their overall AI search visibility.

• AI Authority Strategy

The AI Authority Strategy moves from analysis to action.

This strategic engagement connects AI search visibility with Brandstory’s core expertise in public relations, earned media, video and podcast production, media training, and strategic communications. 

The goal is to develop a comprehensive roadmap for becoming easier to find, easier to understand, and easier to trust across AI search, traditional search, media coverage, owned content, and other digital channels.

Josh Hirsch Joins Brandstory to Lead AI Marketing Analysis

Josh Hirsch joins Brandstory Communications to lead the agency’s AI Marketing Analysis practice.

Hirsch brings expertise in AI, digital strategy, and emerging technologies to Brandstory’s longstanding expertise in communications, media relations, and storytelling.

His role will help Brandstory clients better understand how artificial intelligence is changing the way organizations are discovered and evaluated online—and how communications strategies can adapt to that change.

“AI is fundamentally changing how people find information and how brands are discovered,” said Josh Hirsch. “Organizations need to understand not only what they are saying about themselves, but what the digital ecosystem is saying about them. Brandstory is uniquely positioned to bring that analysis together with the storytelling, earned media, and communications strategies that build authority.”

 

Why AI Search Matters to Public Relations

Brandstory’s approach is based on a simple premise: AI search optimization is not just an SEO problem. It is a communications problem.

AI platforms need information to understand who an organization is, what it does, what it is known for, and whether it is a credible source.

That information can come from a company’s website—but it can also come from news articles, interviews, expert commentary, third-party websites, podcasts, social media, industry publications, and other sources.

This is where Brandstory’s background in brand journalism and earned media creates a unique advantage.

For decades, Brandstory’s team has approached communications like journalists—identifying compelling stories and connecting those stories with the audiences and media outlets that matter.

AI Marketing Analysis adds another dimension to that approach.

The agency can now help clients understand how their existing stories and digital footprint are being interpreted by AI while identifying opportunities to create the authoritative content, media coverage, and thought leadership that can strengthen their overall digital presence.

From Earned Media to AI-Powered Discovery

Brandstory was founded on the belief that the most effective communications strategies are built around compelling stories—not simply advertising messages.

That philosophy remains at the center of the agency’s approach.

Today, those stories can travel through traditional news media, websites, social media, video, podcasts, search engines, and AI-powered platforms.

The channels are changing. The importance of a great story has not.

AI Marketing Analysis allows Brandstory to help clients understand how their stories are being discovered, summarized, and interpreted in this new environment.

What Does AI Marketing Analysis Help Businesses Understand?

Brandstory’s AI Marketing Analysis services can help organizations answer questions such as:

• Does AI know who our organization is?
• How does AI describe our products, services, or expertise?
• Is the information AI provides about our organization accurate?
• What sources appear to influence how AI describes our brand?
• How visible are we compared with our competitors?
• What questions are potential customers asking AI about our industry?
• Are we providing credible answers to those questions?
• Are our website, media coverage, and content reinforcing the same story?
• What gaps may be limiting our visibility or authority?
• What can we do to strengthen how our organization appears in AI-powered search?

Building Brands for the Future of Search

The search landscape is evolving quickly. Organizations that want to remain visible need to understand how traditional search, AI-powered discovery, public relations, content, and digital reputation increasingly intersect.

With the launch of its AI Marketing Analysis Services and the addition of Josh Hirsch to lead the practice, Brandstory Communications is expanding its ability to help organizations navigate that changing landscape.

The future of search is not simply about ranking higher. It’s about becoming a trusted source of information that people—and AI—can find, understand, and recommend.

Brandstory Communications combines AI Marketing Analysis, public relations, earned media, brand journalism, media training, crisis communications, video production, podcast production, social media, and strategic content to help organizations build and tell stories that connect.

About Brandstory Communications

Brandstory Communications is a strategic communications and brand journalism agency specializing in public relations, earned media, media relations, crisis communications, media training, video production, podcast production, social media, content marketing, thought leadership, website content, and AI Marketing Analysis.

Led by experienced, award-winning journalists, Brandstory helps organizations find the stories that matter, tell them effectively, and connect them with the audiences that matter most.

Client Connection Powered By Your Brandstory.

To learn more about Brandstory’s AI Marketing Analysis Services, visit AI Search Optimization or contact Brandstory Communications.